Microsoft is modernizing the shopping experience with Microsoft Dynamics 365 for Retail. People prefer to shop online because of convenience and do not go to stores because of the time it takes to shop. With MS Dynamics 365 for Retail, Microsoft aims to combine online and in-store shopping to increase convenience and efficiency for the customer as well as the retail organization. The main goal for Dynamics 365 for Retail is to personalize the customer experience through the store, web, and mobile. For example, if you mark an item online as something in which you are interested, you will receive a notification on your phone when you walk into the store about that item, making it very easy to purchase. Also, the store can market promotions based on whom has marked which items. Products are also available in-store, in other locations, or shipped to your door.
Dynamics 365 for Retail helps stores operate more efficiently. Employees have access to real-time product, customer, inventory, and order details. Managers also have dashboards for schedules, performance, and operations. Dynamics 365 not only will improve customer service and help gain business, but will also improve operations.